16 Ways to Maximize List-rental Income

10. Increase the quantity of test orders. It sounds simple, but must be stated: The more test orders you get, the more mailers will discover that your list works for them.

Identify a realistic quantity of test orders you want per month. Know the mailers and brokers who should be using your file, and go after them aggressively. Entice other market mailers who wouldn’t normally consider your list by offering deep discounts or even a free test. If they’re big enough mailers with some potentially large continuation orders, a free test is well worth it. There are too many lists other than yours for mailers to consider. Test orders don’t just happen. It’s your responsibility to go out and get them.