16 Ways to Maximize List-rental Income

Enhancing your file makes sense if you have a 12-month file size of 500,000 or more. If the size of the list is too small, there won’t be many names to select once you start drilling down on the details.

9. Offer modeling. Like file enhancements, modeling only makes sense with extremely large files. Keep in mind that, just as some files seem too small to test, others seem too large. Some mailers liken renting certain lists to renting the phone book. Dispel this analogy by offering free geographic or other basic modeling services with a modest commitment of rental names. If your file is strong, continuation orders will more than cover the modeling cost.