16 Ways to Maximize List-rental Income

List-rental income for most list owners has decreased during the past few years. Mailers have shifted from renting outside lists to selecting prospect names from a cooperative database.

There’s also been a shift from renting lists to exchanging names as a way to save money. With the use of outside rented lists down as much as 40 percent, what can you do to maximize the amount of list-rental income you generate? This month I’ll explore ways to maximize your list-rental income during these times of uncertainty and change.