Your Printer, Your Partner

6. Carefully consider customer turnover. Ask how long the printer’s top 10 customers have been printing with them. Try to discern what percentage of customer turnover the printer experiences annually.

It’s even more important to find out why customers take their business to another printer. Keep in mind it’s easy for a printer to offer a cataloger a low price, but price alone can’t be the glue that binds the relationship.