Your Printer, Your Partner

Once You’ve Chosen

The following points will help strengthen the relationship you have with your current printer:

14. Don’t think of yourselves as separate entities but rather as one working together toward a common goal (i.e., to serve your catalog customers and prospects).

15. Communicate clearly and frequently with your printer. Let your printer know in advance what you’re thinking and why. Printers can’t always react on time (due to lead times), but they can help you solve problems if you let them know what’s on your mind.