15-Minute Interview With Don Mokrynski

CS: What kind of fall/holiday mailing season do you anticipate from catalogers? Do you think circulation plans will be conservative, essentially remaining flat, or are people stepping up and mailing more?

Mokrynski: The catalog/online market appeared to be in recovery mode earlier this year. Hard goods had a good last December. July was the beginning of the fall mail season, and so far things look OK. Most catalogers’ plans are still on the conservative side, meaning that prospecting is relatively flat so far, or at about 2 to 4 percent growth.