15-Minute Interview With Don Mokrynski

Catalog Success contributing writer Alicia Orr Suman spoke to Mokrynski a few days before he accepted the award to get his thoughts on the trends and issues in lists and database marketing as they relate to the catalog industry today.

Catalog Success: How does the catalog list landscape compare to several years ago? Are we dealing with basically the same issues, or are there new issues and opportunities?