15-Minute Interview With Don Mokrynski

Don Mokrynski, chairman of Mokrynski & Associates and this year’s List Leader of the Year, talks about trends to watch in catalog lists and database marketing

It’s been 26 years since Don Mokrynski founded the Hackensack, N.J.-based list brokerage and management company that bears his name, and he is one who has remained at the forefront of his industry every step of the way. Indeed, The Direct Marketing Association’s List and Database Council recently presented Mokrynski with its DMA List Leader of the Year Award.