14 Hot Ideas in Free and Paid Search
Start the new year off right by getting up to (search) speed
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Paid Search Engine Marketing (SEM)
1. Brand vs. nonbrand. Many multichannel marketers enjoy large sales with little cost on searches for their brand name. These searches aren’t incremental, however. Analyze your campaigns both with and without your branded terms. Challenge your paid search agency or in-house team to drive profitable sales growth out of your nonbrand portfolio.
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Alan Rimm-kaufman
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