14 Hot Ideas in Free and Paid Search
Start the new year off right by getting up to (search) speed
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5. Google’s Universal Search offers new opportunities. Launched last May, Google’s Universal Search strives to merge relevant results from across Google’s specialized engines (news, images, video, blogs, etc.) into the core Google search results pages.
Universal Search offers savvy multichannel marketers back-door, first-page results on competitive terms. Provide the engines fresh and relevant images, video, blog posts and press releases that are suitably tagged and marked up.
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Alan Rimm-kaufman
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