14 Hot Ideas in Free and Paid Search

4. Blogs and RSS. Search engines love fresh content presented at regular intervals in machine-friendly format. Blogs and really simple syndication (RSS) provide just that. With proper publishing pings and tagging, the engines will discover and index your RSS content rapidly. Blogging is another great way to communicate with customers and prospects. There are many good blogging platforms; WordPress (see wordpress.org) is particularly popular given its rich set of plug-ins.