14 Hot Ideas in Free and Paid Search

Not all of your content is Digg-worthy, but see if a few times a year you can develop content so compelling that it warrants attention from the social-media tribes.

2. Markup matters. Inbound links are critical, but markup still matters. Use clean, well-formed, validating HTML. Pay special attention to your title tags, and give each page a unique title. Use the robots-nocontent tag to tell the spiders to ignore your navigation.