14 Hot Ideas in Free and Paid Search
Start the new year off right by getting up to (search) speed
Increasing your sales-per-visit metric allows you to invest more in advertising. Higher bids place your ad higher on the page, scaling your sales and profits considerably.
Both SEO & SEM
1. My SERPs aren’t your SERPs. Increasingly, search engines serve customized search engine results pages (SERPs) based on profiles and prior searches. To view search results without this user-specific “contamination,” use Firefox and install the CookieSwap add-on. Also, try Google’s Ad Preview tool to see your paid results as a normal searcher does.
- Companies:
- The Rimm-Kaufman Group
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