14 Hot Ideas in Free and Paid Search
Start the new year off right by getting up to (search) speed
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4. Comprehensive term lists. There’s great value in the long tail of search terms, and comprehensive term lists are your ticket to capturing that value. As a rule of thumb, test a number of terms equal to four to six times the number of pages on your site, expecting about a quarter or a third of those terms to have sufficient traffic and performance to merit ongoing funding in your campaigns.
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Alan Rimm-kaufman
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