12 Tips for Winning at Search Engine Marketing

How can a smart cataloger use search engine marketing to drive profits? Following are 12 tips that can help:

Tip No. 1: Optimize your site for organic search.

In addition to paid search advertising, gain the best rankings you can in the free listings by using well-written title tags.

Use text links for navigation and internal-site linking. Provide a well-organized site map. Keep your URLs simple: Avoid session IDs in the path, and minimize URLs that appear dynamic. Make sure your site loads quickly, is never down and your HTML is well-formed.