11 Social Marketing Tips for the Holidays
Have a social media presence? Here's what to do with it this season
7. Don't separate social and traditional marketing. 'Tis the season for togetherness, after all. On direct mailings, TV ads and other traditional marketing assets, mention where consumers can find you online.
8. Don't ignore the rules. It's tempting to run a simple contest right on your Facebook wall. But did you know that's actually against Facebook policy? Guideline No. 1 states: "Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page Tab." Don't risk your page's dignity by trying to fly under the radar.
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