11 Social Marketing Tips for the Holidays

5. Link up. One of the neatest things about social media is how viral it is, and the holidays are the perfect time to provide spreadable content. Include links in your messages that directs users back to your website, to review pages that mention your products (e.g., yelp.com, insiderpages.com, citysearch.com), to specific Facebook tabs you've designed for the holidays and anywhere else you want your customers going.