11 Social Marketing Tips for the Holidays

2. Get a makeover. Make it obvious that you're staying current by updating the look and feel of your social media pages. Liven up your Twitter page's background or swap out your Facebook photo for something more festive.

3. Offer something tangible. Keep up with the fierce competition this time of year by doling out digital gifts and rewards. This can mean printable coupons, special online sales, check-in specials on foursquare, or other promotions such as holiday-themed contests and giveaways.