11 Social Marketing Tips for the Holidays

What's Nice
1. Up the customer service. Now more than ever, Facebook and Twitter are consumers’ go-to platforms for customer service-related inquiries. Consumers are increasingly skipping the phone lines in favor of asking their questions/venting their frustrations in a public setting, thus eliciting a public and often speedy response. If you haven't already, develop a customer service protocol for your social media managers. They must know the answers to frequently asked questions or where to go to get the correct answer if they're unsure.