E-commerce Insights: Winning at Paid Search ’07
12 tips to maximize your program this coming year
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
8. Use contextual advertising with caution. Contextual advertising (AdSense, Yahoo! Publisher Network, etc.) performs poorly for many catalogers. First, these potential customers are viewers, not searchers, and therefore are less qualified prospects. Second, an overwhelming majority of click fraud occurs on the content networks.
0 Comments
View Comments
- Companies:
- Yahoo! Search Marketing
Alan Rimm-kaufman
Author's page
Related Content
Comments