E-commerce Insights: Winning at Paid Search ’07
12 tips to maximize your program this coming year
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12. Obsess about conversion. In the long run, the marketers with the best site conversion can afford to pay the most for paid search traffic, allowing them to grab the largest share of available inventory. The ultimate winners in search are the sites with the highest conversion, as measured by margin dollars per visit.
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- Companies:
- Yahoo! Search Marketing
Alan Rimm-kaufman
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