12 Search and Social Tips to Drive Holiday Revenues

11. Optimize campaigns more frequently during the holidays to continually improve performance by analyzing device type, ad copy and keyword day-over-day performance.

12. Give credit where credit is due through an integrated, multitouch attribution model that's tied to bid optimization.

During the rush of the holidays, it's important for marketers to get out ahead by proactively planning strategies while remaining flexible and nimble throughout the season to account for market changes. By following these 12 tips, retailers can ensure that they're taking advantage of all the opportunities available.