12 Search and Social Tips to Drive Holiday Revenues

8. Retarget shoppers who have engaged with you in the past to help close the sale or promote complementary products.

9. Channel consumer passion by integrating social sharing options (e.g., Pinterest's "Pin It" button) into your product pages to drive engagement and sales.

10. Leverage insights from search campaigns to inform your social ad programs and reach your highest-value audiences — i.e., those most likely to convert.