12 Search and Social Tips to Drive Holiday Revenues

To help retailers prepare for the increased competition, Kenshoo has put together "The 12 Tips of Christmas." These best practices will help you guide your sleigh this season and deliver peak performance across your search and social marketing campaigns. Without further ado, here are the 12 tips:

1. Analyze historical seasonal data to understand past performance and adjust current programs to produce more optimal results. Don't be afraid to increase bids and open up budgets to account for heavy competition on key dates.