12 Search and Social Tips to Drive Holiday Revenues

With Thanksgiving only a few days away, the holiday shopping season is officially underway. According to Kenshoo's 2013 Global Online Retail Seasonal Shopping Report: Final Edition, holiday season retail transactions in the U.S. increased 26 percent from 2012, while retail revenue from paid search increased substantially for some of the most important holiday shopping days, rising 34 percent on Thanksgiving and 24 percent on Black Friday.