Special Report: Sustainability & the Environment

Tips From the Corner
What steps can catalogers/direct mailers take to make their mailing practices more environmentally sustainable? In addition to the other articles in this special report, we’ve compiled several tips obtained from catalogers, environmentalists and vendors.

• Understand who your suppliers are and where your paper comes from, says John Seebeck, direct marketing business director at Crate & Barrel. “Every single catalog we print is printed on FSC-certified paper,” he says, referring to the Forest Stewardship Council, an organization that promotes responsible management of the world’s forests.