Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
The DMA has revamped and renamed its mail preference service (MPS) to DMAChoice. It still allows consumers to manage their mail preferences by opting out of or into mailing lists, but they no longer have to pay a $1 verification fee.
“The DMAChoice service that exists today will continue very aggressively to evolve,” promised DMA President/CEO John Greco recently. Beyond waving the fee, the most noteworthy change has been the ability for consumers to opt out of individual catalog titles without dropping entire brands.
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