Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
The DMA took its first step toward self-regulation with its Green 15 initiative introduced in May 2007. Since that time, all members of the organization have been required to implement and benchmark a set of 15 baseline business practices that deliver environmental benefits.
Areas covered in the 15 initiatives include paper procurement and use; list hygiene and data management; mail design and production; packaging; and recycling and pollution reduction.
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