Special Report: Sustainability & the Environment

• How do these groups justify the tremendous job losses that will occur if their efforts are successful?

The Direct Marketing Association has attempted to lead a cataloger resistance. Newcomer American Catalog Mailer's Association, which was founded primarily to keep postal rate increases in check, is also looking to help its small but growing membership. The overriding rallying cry has been for industry self-regulation as a safeguard against the antagonistic third-party organizations or government legislation.