Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
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Joe Keenan
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That’s why we’ve devoted the cover section to this hot topic.
Consider the most recent events:
• On Oct. 9, 2007, relative newcomer Catalog Choice unveiled its free, Web-based service to encourage consumers to opt out of the catalogs they no longer wish to receive. The names are then sent to the respective catalogers to be removed from their mailing lists.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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