Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
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Joe Keenan
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A growing number of mailers are complying with third-party environmental groups. On its Web site, Catalog Choice proudly recognizes the 207 merchants who’ve signed up for a merchant account and are honoring consumers’ opt-out requests.
ForestEthics has spotlighted Dell, Victoria’s Secret and Williams-Sonoma for their work in eliminating the use of endangered forests — most notably, the Canadian Boreal — for paper sourcing.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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