Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
• Examine the carbon footprint of your catalog, Smith advises. This measures the impact catalogs have on the environment with regard to the amount of greenhouse gases produced, measured in units of carbon dioxide.
• Consider environmental factors when sourcing for product, cautions Seebeck. For example, Crate & Barrel considers the source of wood that goes into the manufacturing of its products, particularly its furniture items. “Be very close to the supply chain of your product,” he cautions.
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