Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
• Use recycled paper for your catalogs if you don’t already, Seebeck advises.
• On your Web site, McCarthy suggests providing an e-mail option next to a mailing address form for catalog requests.
• Give customers the ability to opt down the frequency with which they receive catalogs, says Seebeck, instead of just a total opt-out.
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