Special Report: Sustainability & the Environment
12-Round Bout to be Green: Catalogers and environmental groups go toe-to-toe over mailing practices
• Set a benchmark standard for sustainability, says Smith of Catalog Choice.
• Take advantage of the growing popularity of e-commerce, including putting a copy of your catalog online, says Bill McCarthy, COO for the multichannel marketplace provider ShopLocal, whose catalog clients include Bloomingdale’s, Nordstrom, Sears and JCPenney, among others.
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