12 Email Marketing Tips for the Holidays, Part 2

Smart retailers are already planning their email marketing strategies for the holidays, according to Jim Davidson, manager of marketing research at Bronto, who spoke at the email marketing firm's breakfast event in New York City on June 12. At the event, which was part of the multicity Revenue Revolution Tour, Bronto distributed a whitepaper titled The Top 12 Marketing Tips for the 2012 Holiday Season. In part two of this series, tips seven through 12 are provided. To check out tips one through six, click here for part one.