12 Creative Tips to Pump Up Catalog Sales and Cut Costs
8. Mail postcards with a clear offer and actionable message to prospect for new customers. Postcards cost 15 cents to 25 cents to mail — a far cry from the cost of a full-blown catalog.
9. Use variable data printing to speak and sell directly to each customer.
10. Save weight by eliminating the bind-in order form. Incorporate it into a catalog page or drive shoppers to your Web site to order.
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