12 Creative Tips to Pump Up Catalog Sales and Cut Costs

5. Mail an exclusive, smaller-sized catalog to special customers introducing them to a new or special niche product.

6. Include Web sales drivers to encourage browsers to look at your entire assortment.

7. Incorporate a slim-jim format for sale or clearance items rather than changing the size of your main catalog. This can serve as a temporary, but still viable option for early 2008.