12 Creative Tips to Pump Up Catalog Sales and Cut Costs
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Dawn Flook
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1. Place more emphasis on your exclusive merchandise.
2. Exploit the “collectible” mentality that may be inherent in your product.
3. Emphasize guarantees, security policies and anything that makes your customers feel safer shopping with you.
4. Promote special offers, freebies and premiums that make your customers feel special.
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Dawn Flook
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