Blogging 101 for Catalogers

7. START WITH A PRIVATE BLOG. No need to practice in front of the world. If you’re hosting your blog internally, don’t allow outsiders from beyond the firewall to reach it. If you’re using a hosted blog, try marking posts as private, restricting readership to folks within your company.

Treat the posts as public. Use this internal test period to work out technical, branding, visual or legal hurdles for a month or so. See what frequency of blogging your organization can support. I recommend two posts a week. Choosing a posting frequency and posting consistently builds readership.