Blogging 101 for Catalogers

Different objectives dictate different writing styles and topics. For example, Google maintains one official blog in multiple languages (English version at www.googleblog.blogspot.com) for announcements and news. It has another 50 or so blogs for specific products. An example: Inside AdSense at www.adsense.blogspot.com. Google officially recognizes another 50 or so employee blogs. Check out Matt Cutts at www.mattcutts.com/blog or Christopher Sacca at www.whatisleft.org. While Matt Cutts can blog about the Spicy Chicken Sandwich at Jack in the Box, such a post would be out of place on Google’s main blog.