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Mistake #9 — Being cheap.
There’s an old adage: You get what you pay for. Don’t just call one time or mail one time. Definitely repeat mailings and calls. When a consumer sees a product more than once or twice, that consumer is more likely to remember. Humans learn by repetition, and the more something is put in front of them, the more likely they would be to respond to the offer. Follow up mailings are best done fairly close together so that the consumer can recall the product.
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