11 Mistakes to Avoid When Buying Telemarketing Lists

Mistake #6 — Feeling pressured by your list broker to buy now.
Timing is critical. Don’t order your list weeks or months in advance. Order your list a few days before telemarketing or mailing. If you have dated material to mail, make sure you allow enough time for your mail piece to be delivered.

Mistake #7 — Ordering just to order.
Think about what kind of prospects you’re telemarketing to first. Prepare a telemarketing script. Determine who you are targeting and why. Prepare and print mail pieces before ordering a list. This will save you time and money.