11 Mistakes to Avoid When Buying Telemarketing Lists

By Caree J. Eason

Mistake #1 — Accepting your list broker’s word about customer happiness and satisfaction.
Always ask for proof. Ask for a testimonial letter from at least one satisfied customer.

Mistake #2 — Using samples to start your marketing campaign.
Don’t be discouraged if your list broker can’t provide you with a sample mailing/telemarketing list. Accept any information it can provide. List samples are costly, and if your list broker can provide you with list samples, question the origin of where and how your list broker is generating lists. Some brokers will give potential customers previously sold data as a sample, which is not beneficial to you or your marketing campaign.