10 Ways To Make Your Customers Happy

By Joanna Br and I

Zappos.com even makes it easy for customers who like to do price comparisons. It has a 110 percent price protection policy. You find it anywhere else for less, Zappos.com will refund you 110 percent of the difference.

2. Execute the basics. Catalogers built their reputations on trust, and anyone who wants to be successful needs to be just as mindful of building customer trust today. Your merchandise assortment has to match the needs and values of your customers.