10 Ways To Make Your Customers Happy

By Joanna Br and I

In the J. Jill women’s apparel catalog, the company cross-promotes the Web and the “store nearest you.” J. Jill invites talls and petites to go to the Web for complete collections. At the same time, however, its toll-free number clearly is displayed.

Online shoe marketer Zappos.com takes back any product ordered and pays the return postage for up to 365 days. Quite the pleasure for fussy feet that don’t know they don’t like the shoes until blisters appear.