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8. Have some fun. It never hurts to allow your customers to have some fun when shopping with your company. You can play Tic Tac Hoof with Gurt the Cow on the Stonyfield Farms’ Web site, or exercise your imagination at Pottery Barn’s Web site by browsing its Style House for ideas and how-tos.
At New Pig, spend a few hundred dollars and get a Bad Little Piggy T-shirt. There’s fun, and there’s funny. Ask to be put on hold while on the phone with a New Pig rep and the song “Kiss a Swine” will come on.
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Joanna Br
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