10 Ways To Make Your Customers Happy

By Joanna Br and I

5. Provide choices. Do you ship to stores, offices and homes? Picking up a purchase at a store on the way home from work may appeal to the shopper who doesn’t want a box on the doorstep announcing her absence. Offer delivery options.

6. Uh, too many choices. Read Barry Schwartz’s “Paradox of Choice” (Ecco, 2004) before you overdo it. Too many choices cause confusion and send customers away. Your goal is to find the sweet spot where the number of options you offer enhances the quality of the experience, instead of detracting from it. It’s all about learning how to work with the human brain, not against it.