10 Ways To Make Your Customers Happy

By Joanna Br and I

When Garnet Hill puts a beautiful picture on the front cover of its catalog, it gives up the real estate other catalogers use to sell product. This distinguishes the company from its competitors.

4. Don’t get lazy. Too many catalogers take the easy way out and try to be what they’re not. They sell the same “hot” item this year as everybody else and wind up blending in with the pack. That’s bad karma; some customers may think you “sold out.” They’ll migrate elsewhere. Authenticity is more important to consumers than ever.