Catalog Cost Cutting ’08, Part 1

7. Buy your own paper.
If you purchase more than 80,000 pounds of paper at a time — about two truckloads, or the equivalent of printing approximately 300,000 64-page catalogs with a trim size of 8˝ x 10.5˝ on 40-lb paper — consider buying your own paper from a well-known, respected merchant. Paper and freight are two profit centers for printers, and they’re both areas that catalog companies understand the least.