Catalog Cost Cutting ’08, Part 1

6. Restrict covers to four pages.
Try not to print an eight-page cover, even if your catalog qualifies for the piece rate. It’s just an excess expense.

Surgical Paper Cuts
After three paper price increases last year, catalogers are paying approximately 20 percent more for paper than they did a year ago. Paper represents more than 50 percent of your total printing costs, so the impact of these increases is difficult to absorb. Here’s how to deal with the pain.